* { margin: 0; padding: 0; box-sizing: border-box; }

        :root {
            --ink: #1a1a1a;
            --bone: #f4f1ea;
            --cobalt: #1D4ED8;
            --gravel: #bdb6a8;
            --muted: #6b6358;
            --carbon: #2a2520;
        }

        html { scroll-behavior: smooth; }

        body {
            font-family: 'Helvetica Neue', Helvetica, 'Inter', Arial, sans-serif;
            background: var(--bone);
            color: var(--ink);
            font-size: 14px;
            line-height: 1.4;
            -webkit-font-smoothing: antialiased;
            font-feature-settings: "kern" 1;
        }

        a { color: inherit; text-decoration: none; }
        img { display: block; max-width: 100%; }
        em { font-style: italic; }

        /* TICKER */
        .ticker {
            background: var(--ink); color: var(--bone);
            padding: 8px 40px;
            display: flex; justify-content: space-between;
            font-size: 10px; letter-spacing: 0.18em; font-weight: 700;
            text-transform: uppercase;
        }
        .ticker span { white-space: nowrap; }

        /* NAV */
        nav {
            display: flex; align-items: center; justify-content: space-between;
            padding: 20px 40px;
            border-bottom: 1px solid var(--ink);
            background: var(--bone);
            position: sticky; top: 0; z-index: 100;
        }
        .nav-lockup { display: flex; align-items: center; gap: 10px; }
        .nav-e { font-size: 36px; font-weight: 900; letter-spacing: -0.06em; color: var(--cobalt); line-height: 1; }
        .nav-name { font-size: 13px; font-weight: 900; letter-spacing: 0.32em; }
        .nav-links { display: flex; gap: 32px; }
        .nav-links a { font-size: 11px; letter-spacing: 0.18em; font-weight: 700; text-transform: uppercase; cursor: pointer; }
        .nav-links a:hover { color: var(--cobalt); }
        .nav-cta {
            font-size: 11px; letter-spacing: 0.18em; font-weight: 800; text-transform: uppercase;
            background: var(--ink); color: var(--bone); padding: 12px 18px; cursor: pointer;
        }
        .nav-cta:hover { background: var(--cobalt); }
        .mobile-toggle { display: none; background: none; border: none; font-size: 24px; cursor: pointer; }

        /* HERO */
        .hero {
            display: grid; grid-template-columns: 1.1fr 1fr; gap: 48px;
            padding: 64px 40px 56px;
            border-bottom: 1px solid var(--ink);
        }
        .hero-kicker {
            display: inline-flex; align-items: center; gap: 10px;
            font-size: 11px; letter-spacing: 0.2em; font-weight: 700; color: var(--cobalt);
            margin-bottom: 24px; text-transform: uppercase;
        }
        .dot { width: 8px; height: 8px; border-radius: 50%; background: var(--cobalt); box-shadow: 0 0 0 3px rgba(29,78,216,0.18); }
        .hero h1 {
            font-size: clamp(56px, 8.4vw, 120px); line-height: 0.9;
            font-weight: 900; letter-spacing: -0.045em; margin: 0;
            text-transform: uppercase;
        }
        .hero h1 em { color: var(--cobalt); font-style: italic; }
        .hero-sub { font-size: 18px; line-height: 1.5; margin-top: 28px; max-width: 520px; color: var(--carbon); }
        .hero-ctas { display: flex; gap: 14px; margin-top: 36px; flex-wrap: wrap; }
        .btn-primary { background: var(--cobalt); color: var(--bone); padding: 16px 24px; font-size: 12px; letter-spacing: 0.2em; font-weight: 800; text-transform: uppercase; cursor: pointer; }
        .btn-primary:hover { background: var(--ink); }
        .btn-ghost { background: transparent; color: var(--ink); padding: 16px 24px; font-size: 12px; letter-spacing: 0.2em; font-weight: 800; text-transform: uppercase; border: 1px solid var(--ink); cursor: pointer; }
        .btn-ghost:hover { background: var(--ink); color: var(--bone); }
        .hero-right { position: relative; }
        .hero-img { width: 100%; height: 560px; object-fit: cover; object-position: center 25%; filter: grayscale(15%) contrast(1.05); }
        .hero-caption {
            position: absolute; bottom: 14px; left: 14px; color: var(--bone);
            font-size: 10px; letter-spacing: 0.16em; font-weight: 700; line-height: 1.6;
            background: rgba(26,26,26,0.7); padding: 8px 12px; text-transform: uppercase;
        }
        .hero-overlay {
            position: absolute; top: 14px; right: 14px; padding: 14px;
            background: var(--bone); border-top: 3px solid var(--cobalt);
        }
        .hero-overlay-label { font-size: 9px; letter-spacing: 0.18em; font-weight: 700; color: var(--muted); text-transform: uppercase; }
        .hero-overlay-big { font-size: 40px; font-weight: 900; letter-spacing: -0.04em; line-height: 1; color: var(--cobalt); font-feature-settings: "tnum"; margin: 4px 0; }
        .hero-overlay-unit { font-size: 12px; font-weight: 700; color: var(--ink); margin-left: 6px; letter-spacing: 0.1em; }

        /* STATS ROW */
        .stats-row {
            display: grid; grid-template-columns: repeat(4, 1fr);
            border-bottom: 1px solid var(--ink);
        }
        .stat-cell { padding: 32px; border-right: 1px solid rgba(0,0,0,0.15); }
        .stat-cell:last-child { border-right: none; }
        .stat-num { font-size: 64px; font-weight: 900; letter-spacing: -0.04em; line-height: 1; font-feature-settings: "tnum"; }
        .stat-label { font-size: 10px; letter-spacing: 0.18em; font-weight: 700; color: var(--muted); margin-top: 8px; text-transform: uppercase; }

        /* SECTION HEAD */
        .section-head { margin-bottom: 48px; }
        .section-tag { font-size: 11px; letter-spacing: 0.2em; font-weight: 700; color: var(--muted); margin-bottom: 14px; text-transform: uppercase; }
        .section-title { font-size: 64px; font-weight: 900; letter-spacing: -0.04em; line-height: 1; margin: 0; max-width: 900px; }
        .section-title em { font-style: italic; color: var(--cobalt); font-weight: 900; }
        .section-sub { font-size: 17px; line-height: 1.55; color: var(--carbon); margin-top: 20px; max-width: 640px; }

        /* COACHING / SERVICE */
        .coaching { padding: 96px 40px; border-bottom: 1px solid var(--ink); }
        .coaching-intro {
            display: grid; grid-template-columns: 1.2fr 1fr; gap: 56px; align-items: end;
            margin-bottom: 64px;
        }
        .coaching-bullets { display: flex; flex-direction: column; gap: 18px; }
        .coaching-bullet { display: flex; gap: 16px; align-items: flex-start; font-size: 15px; line-height: 1.5; }
        .coaching-bullet-num {
            font-size: 11px; font-weight: 800; letter-spacing: 0.18em; color: var(--cobalt);
            min-width: 28px; padding-top: 2px;
        }
        .coaching-bullet strong { display: block; font-size: 13px; font-weight: 900; text-transform: uppercase; letter-spacing: 0.05em; margin-bottom: 4px; }

        /* PLANS */
        .plans {
            display: grid; grid-template-columns: repeat(3, 1fr); gap: 0;
            border: 1px solid var(--ink);
        }
        .plan {
            padding: 36px 28px 32px;
            border-right: 1px solid var(--ink);
            background: var(--bone);
            display: flex; flex-direction: column;
            position: relative;
        }
        .plan:last-child { border-right: none; }
        .plan-featured { background: var(--ink); color: var(--bone); }
        .plan-flag {
            position: absolute; top: -1px; right: -1px;
            background: var(--cobalt); color: var(--bone);
            font-size: 9px; letter-spacing: 0.2em; font-weight: 800;
            padding: 6px 10px; text-transform: uppercase;
        }
        .plan-name {
            font-size: 11px; letter-spacing: 0.22em; font-weight: 800;
            text-transform: uppercase; color: var(--muted); margin-bottom: 16px;
        }
        .plan-featured .plan-name { color: var(--gravel); }
        .plan-headline {
            font-size: 28px; font-weight: 900; letter-spacing: -0.025em;
            line-height: 1.05; margin-bottom: 18px; text-transform: uppercase;
        }
        .plan-price {
            font-size: 56px; font-weight: 900; letter-spacing: -0.04em;
            line-height: 1; font-feature-settings: "tnum"; margin-bottom: 4px;
        }
        .plan-price em { font-size: 28px; font-style: normal; color: var(--cobalt); }
        .plan-featured .plan-price em { color: var(--bone); }
        .plan-cadence { font-size: 10px; letter-spacing: 0.2em; font-weight: 700; color: var(--muted); text-transform: uppercase; margin-bottom: 24px; }
        .plan-featured .plan-cadence { color: var(--gravel); }
        .plan-rule { height: 1px; background: rgba(0,0,0,0.15); margin: 0 0 22px; }
        .plan-featured .plan-rule { background: rgba(244,241,234,0.2); }
        .plan-features { list-style: none; flex: 1; display: flex; flex-direction: column; gap: 12px; margin-bottom: 28px; }
        .plan-features li { font-size: 13px; line-height: 1.5; padding-left: 22px; position: relative; }
        .plan-features li::before {
            content: ""; position: absolute; left: 0; top: 7px;
            width: 10px; height: 2px; background: var(--cobalt);
        }
        .plan-cta {
            display: block; text-align: center;
            padding: 16px 20px; font-size: 11px; letter-spacing: 0.22em; font-weight: 800;
            text-transform: uppercase; cursor: pointer;
            background: var(--ink); color: var(--bone);
            transition: background 0.2s;
        }
        .plan-cta:hover { background: var(--cobalt); }
        .plan-featured .plan-cta { background: var(--cobalt); }
        .plan-featured .plan-cta:hover { background: var(--bone); color: var(--ink); }
        .plans-note {
            margin-top: 24px; font-size: 11px; letter-spacing: 0.18em; font-weight: 700;
            color: var(--muted); text-transform: uppercase; text-align: center;
        }

        /* METHOD */
        .method {
            padding: 96px 40px;
            border-bottom: 1px solid var(--ink);
            background: var(--ink); color: var(--bone);
        }
        .method .section-tag { color: var(--gravel); }
        .method .section-title { color: var(--bone); }
        .method .section-sub { color: var(--gravel); }
        .method-steps {
            display: grid; grid-template-columns: repeat(4, 1fr); gap: 0;
            border-top: 1px solid rgba(244,241,234,0.18);
            margin-top: 56px;
        }
        .method-step {
            padding: 36px 28px;
            border-right: 1px solid rgba(244,241,234,0.18);
        }
        .method-step:last-child { border-right: none; }
        .method-num {
            font-size: 56px; font-weight: 900; letter-spacing: -0.04em;
            color: var(--cobalt); line-height: 1; font-feature-settings: "tnum";
            margin-bottom: 18px;
        }
        .method-step h4 {
            font-size: 18px; font-weight: 900; letter-spacing: -0.01em;
            margin-bottom: 12px; text-transform: uppercase;
        }
        .method-step p { font-size: 13px; line-height: 1.55; color: var(--gravel); }

        /* ARTICLES */
        .articles {
            padding: 96px 40px;
            border-bottom: 1px solid var(--ink);
        }
        .articles-head {
            display: flex; justify-content: space-between; align-items: flex-end;
            margin-bottom: 48px; gap: 32px; flex-wrap: wrap;
        }
        .articles-filter { display: flex; gap: 0; flex-wrap: wrap; border: 1px solid var(--ink); }
        .filter-btn {
            padding: 10px 18px; background: transparent; border: none;
            border-right: 1px solid var(--ink);
            font-family: inherit; font-size: 11px; letter-spacing: 0.18em; font-weight: 700;
            cursor: pointer; text-transform: uppercase; color: var(--ink);
        }
        .filter-btn:last-child { border-right: none; }
        .filter-btn:hover, .filter-btn.active { background: var(--ink); color: var(--bone); }

        .articles-grid {
            display: grid; grid-template-columns: repeat(3, 1fr); gap: 0;
            border-top: 1px solid var(--ink); border-left: 1px solid var(--ink);
        }
        .article-card {
            border-right: 1px solid var(--ink); border-bottom: 1px solid var(--ink);
            background: var(--bone);
            display: flex; flex-direction: column;
            transition: background 0.2s;
        }
        .article-card:hover { background: #ece8de; }
        .article-img {
            width: 100%; aspect-ratio: 16/10; object-fit: cover;
            filter: grayscale(40%) contrast(1.05);
            transition: filter 0.3s;
        }
        .article-card:hover .article-img { filter: grayscale(0%) contrast(1.1); }
        .article-body { padding: 24px 24px 20px; display: flex; flex-direction: column; flex: 1; }
        .article-cat {
            font-size: 10px; font-weight: 800; letter-spacing: 0.2em; text-transform: uppercase;
            color: var(--cobalt); margin-bottom: 12px; font-feature-settings: "tnum";
        }
        .article-body h3 {
            font-size: 22px; font-weight: 900; line-height: 1.1; letter-spacing: -0.02em;
            margin-bottom: 10px; text-transform: uppercase;
        }
        .article-body p { font-size: 13px; line-height: 1.5; color: var(--carbon); margin: 0; flex: 1; }
        .article-link {
            display: inline-flex; align-items: center; gap: 6px;
            font-size: 11px; font-weight: 800; letter-spacing: 0.2em; text-transform: uppercase;
            margin-top: 18px; padding-top: 14px; border-top: 1px solid var(--ink);
            color: var(--ink);
        }
        .article-card:hover .article-link { color: var(--cobalt); }

        /* ABOUT / COACH */
        .about {
            display: grid; grid-template-columns: 1fr 1.2fr; gap: 56px;
            padding: 96px 40px; border-bottom: 1px solid var(--ink);
            align-items: center;
        }
        .about-tag {
            font-size: 10px; letter-spacing: 0.2em; font-weight: 700; color: var(--cobalt);
            margin-bottom: 16px; text-transform: uppercase;
        }
        .about-head {
            font-size: 56px; font-weight: 900; letter-spacing: -0.035em; line-height: 1.02;
            margin: 0; text-transform: uppercase;
        }
        .about-head em { color: var(--cobalt); font-style: italic; }
        .about-copy { font-size: 16px; line-height: 1.55; color: var(--carbon); margin-top: 20px; max-width: 520px; }
        .about-copy + .about-copy { margin-top: 14px; }
        .about-right { position: relative; }
        .about-img { width: 100%; height: 480px; object-fit: cover; object-position: center 20%; filter: grayscale(20%); }
        .about-stats {
            display: grid; grid-template-columns: repeat(4, 1fr);
            background: var(--ink); color: var(--bone);
        }
        .about-stat { padding: 18px 14px; border-right: 1px solid rgba(244,241,234,0.18); }
        .about-stat:last-child { border-right: none; }
        .about-stat-label { font-size: 9px; letter-spacing: 0.18em; font-weight: 700; color: var(--gravel); text-transform: uppercase; }
        .about-stat-value { font-size: 22px; font-weight: 900; letter-spacing: -0.03em; margin-top: 4px; font-feature-settings: "tnum"; }

        /* FAQ */
        .faq { padding: 96px 40px; border-bottom: 1px solid var(--ink); }
        .faq-grid {
            display: grid; grid-template-columns: repeat(2, 1fr); gap: 0;
            border-top: 1px solid var(--ink); border-left: 1px solid var(--ink); margin-top: 48px;
        }
        .faq-item {
            border-right: 1px solid var(--ink); border-bottom: 1px solid var(--ink);
            padding: 28px;
        }
        .faq-item h4 {
            font-size: 17px; font-weight: 900; letter-spacing: -0.015em;
            margin-bottom: 10px; text-transform: uppercase; line-height: 1.15;
        }
        .faq-item p { font-size: 14px; line-height: 1.55; color: var(--carbon); }

        /* CTA STRIP */
        .cta-strip {
            display: flex; justify-content: space-between; align-items: center;
            padding: 56px 40px; background: var(--cobalt); color: var(--bone); gap: 32px; flex-wrap: wrap;
        }
        .cta-tag { font-size: 11px; letter-spacing: 0.2em; font-weight: 700; opacity: 0.85; text-transform: uppercase; }
        .cta-big { font-size: 72px; font-weight: 900; letter-spacing: -0.04em; line-height: 1; margin-top: 4px; text-transform: uppercase; }
        .cta-big em { font-style: italic; }
        .cta-meta { font-size: 11px; letter-spacing: 0.2em; font-weight: 700; margin-top: 10px; opacity: 0.85; text-transform: uppercase; }
        .cta-btn { background: var(--ink); color: var(--bone); padding: 22px 32px; font-size: 14px; letter-spacing: 0.22em; font-weight: 800; cursor: pointer; text-transform: uppercase; }
        .cta-btn:hover { background: var(--bone); color: var(--ink); }

        /* CONTACT */
        .contact { background: var(--ink); color: var(--bone); padding: 96px 40px; }
        .contact-head { margin-bottom: 40px; }
        .contact-tag { font-size: 11px; letter-spacing: 0.2em; font-weight: 700; color: var(--gravel); margin-bottom: 14px; text-transform: uppercase; }
        .contact-title { font-size: 56px; font-weight: 900; letter-spacing: -0.04em; line-height: 1; margin: 0; text-transform: uppercase; }
        .contact-title em { color: var(--cobalt); font-style: italic; }
        .contact-sub { color: var(--gravel); font-size: 16px; margin-top: 16px; max-width: 520px; }
        .contact-form { max-width: 680px; margin-top: 40px; display: flex; flex-direction: column; gap: 20px; }
        .form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
        .form-group { display: flex; flex-direction: column; gap: 8px; }
        .form-group label { font-size: 10px; font-weight: 800; text-transform: uppercase; letter-spacing: 0.2em; color: var(--gravel); }
        .form-group input, .form-group textarea, .form-group select {
            background: transparent; border: none; border-bottom: 1px solid rgba(244,241,234,0.3);
            color: var(--bone); padding: 12px 0; font-family: inherit; font-size: 16px; outline: none;
            transition: border-color 0.2s;
        }
        .form-group input:focus, .form-group textarea:focus, .form-group select:focus { border-bottom-color: var(--cobalt); }
        .form-group input::placeholder, .form-group textarea::placeholder { color: rgba(189,182,168,0.5); }
        .form-group textarea { resize: vertical; min-height: 110px; }
        .form-group select {
            appearance: none; cursor: pointer;
            background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='12' viewBox='0 0 24 24' fill='none' stroke='%23bdb6a8' stroke-width='2'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E");
            background-repeat: no-repeat; background-position: right 8px center;
        }
        .form-group select option { background: var(--ink); color: var(--bone); }
        .form-submit {
            background: var(--cobalt); color: var(--bone); border: none;
            padding: 18px 32px; font-family: inherit; font-size: 12px; font-weight: 800;
            letter-spacing: 0.22em; cursor: pointer; text-transform: uppercase;
            margin-top: 8px; align-self: flex-start;
            transition: background 0.2s;
        }
        .form-submit:hover { background: var(--bone); color: var(--ink); }

        /* FOOTER */
        footer { background: var(--ink); color: var(--bone); padding: 56px 40px 32px; border-top: 1px solid rgba(244,241,234,0.18); }
        .foot-rule { height: 1px; background: rgba(244,241,234,0.18); margin-bottom: 40px; }
        .foot-row { display: grid; grid-template-columns: 1fr 2fr; gap: 64px; }
        .foot-lockup { display: flex; align-items: flex-start; gap: 12px; }
        .foot-e { font-size: 56px; font-weight: 900; letter-spacing: -0.06em; color: var(--cobalt); line-height: 0.9; }
        .foot-name { font-size: 16px; font-weight: 900; letter-spacing: 0.28em; text-transform: uppercase; }
        .foot-tag { font-size: 10px; letter-spacing: 0.18em; font-weight: 700; color: var(--gravel); margin-top: 6px; text-transform: uppercase; }
        .foot-cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
        .foot-col-head { font-size: 10px; letter-spacing: 0.2em; font-weight: 800; color: var(--gravel); margin-bottom: 14px; text-transform: uppercase; }
        .foot-link { display: block; font-size: 14px; font-weight: 500; color: var(--bone); margin-bottom: 8px; cursor: pointer; }
        .foot-link:hover { color: var(--cobalt); }
        .foot-bottom {
            display: flex; justify-content: space-between; gap: 16px;
            font-size: 10px; letter-spacing: 0.18em; font-weight: 700; color: var(--gravel);
            padding-top: 32px; margin-top: 40px; border-top: 1px solid rgba(244,241,234,0.18);
            text-transform: uppercase;
        }
        .foot-social { display: flex; gap: 10px; }
        .foot-social a { width: 32px; height: 32px; border: 1px solid rgba(244,241,234,0.25); display: flex; align-items: center; justify-content: center; }
        .foot-social a:hover { background: var(--cobalt); border-color: var(--cobalt); }
        .foot-social svg { width: 14px; height: 14px; }

        /* RESPONSIVE */
        @media (max-width: 1024px) {
            .ticker { padding: 8px 20px; font-size: 9px; gap: 12px; overflow: hidden; }
            .ticker span:nth-child(3) { display: none; }
            nav { padding: 16px 20px; }
            .nav-links { display: none; }
            .nav-cta { padding: 10px 14px; }
            .hero { grid-template-columns: 1fr; padding: 48px 20px; gap: 32px; }
            .hero-img { height: 420px; }
            .stats-row { grid-template-columns: repeat(2, 1fr); }
            .stat-cell { border-bottom: 1px solid rgba(0,0,0,0.15); }
            .stat-num { font-size: 48px; }
            .coaching { padding: 64px 20px; }
            .coaching-intro { grid-template-columns: 1fr; gap: 32px; }
            .plans { grid-template-columns: 1fr; }
            .plan { border-right: none; border-bottom: 1px solid var(--ink); }
            .plan:last-child { border-bottom: none; }
            .method { padding: 64px 20px; }
            .method-steps { grid-template-columns: repeat(2, 1fr); }
            .method-step { border-bottom: 1px solid rgba(244,241,234,0.18); }
            .method-step:nth-child(even) { border-right: none; }
            .articles { padding: 64px 20px; }
            .articles-grid { grid-template-columns: repeat(2, 1fr); }
            .about { grid-template-columns: 1fr; padding: 64px 20px; gap: 40px; }
            .about-head { font-size: 40px; }
            .faq { padding: 64px 20px; }
            .faq-grid { grid-template-columns: 1fr; }
            .cta-strip { padding: 40px 20px; }
            .cta-big { font-size: 48px; }
            .contact { padding: 64px 20px; }
            .contact-title { font-size: 40px; }
            footer { padding: 48px 20px 24px; }
            .foot-row { grid-template-columns: 1fr; gap: 40px; }
            .foot-cols { grid-template-columns: repeat(3, 1fr); gap: 20px; }
            .section-title { font-size: 40px; }
        }
        @media (max-width: 640px) {
            .form-row { grid-template-columns: 1fr; }
            .articles-grid { grid-template-columns: 1fr; }
            .stats-row { grid-template-columns: 1fr; }
            .stat-cell { border-right: none; }
            .method-steps { grid-template-columns: 1fr; }
            .method-step { border-right: none; }
            .foot-cols { grid-template-columns: 1fr; }
            .foot-bottom { flex-direction: column; align-items: flex-start; gap: 16px; }
            .cta-strip { flex-direction: column; align-items: flex-start; }
            .hero h1 { font-size: 52px; }
        }